Orange Brief It's almost phone cruelty and seemed pretty dark when i thought about it! I liked the idea of using fruit to replace the obvious choice for upgrade (old phone, new phone) and tried to create a simple image that communicated upgrading, "getting more juice for your money." After our group discussion we decided that even the fruit orange is still too obvious to be used in any work which was a fair point, even though a few of the winners last year used them in their illustrations.
Project 1
Idea development
Started concentrating on ideas for other keywords and concepts from the list "upgrade" and "data & technology" I wanted to try and show what you can get out of your mobile phone from orange. Which was a "juicy product" 'no bits, just pure orange" that kinda idea, but after tuesday my group decided it was a far to violent and harsh image which I now see in the image.
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