Monday, May 14, 2007

Project 7
Music Promotion
Kosh

I have just spent the afternoon talking with KOSH on skype about the kind of thing he is about, who he is influenced by and what he is trying to say with his music. This is what he told me.

What I would like you to do for me:


- Currently my work is only in the form of sound which limits me when trying to get my name (KOSH) and the music I produce, out and known to the masses. I would like you to create a visual identity to my work. One that will stand out from the thousands of other up and coming producers and one that people will readily recognise and link it to the music.


- Produce a piece of graphic design for the sleeve of a 4 track EP.


-Create a video to run along side one of the tracks which relates to the themes and atmospheres conveyed in the track.


Where I get my inspiration:

- Everyday experiences and strange senarios

- Friends
- Nights out on the town
- Music (just a few) : Chemical brothers, Bowie, Spor, Lewis P, Massive Attack, Aphex etc...
- Artwork: German Expressionists especially their woodcuts
- LAUGHING.


The title of the album is 'Creep Down Your Area' which sums up the kind of music he makes quite well. I personally see small similarities in his work to that of Aphex Twin, not just beacuse of the level of darkness and straight up spooky feel but also because he makes quite a different range of music as does Aphex.

The first thing that needs to be done is to come up with a logo, or select an appropriate typeface that can represent KOSH for now and the future. The logo must be simple as with the album artwork, not too detailed and fiddely. It's about capturing the right atmosphere which I may do by mixing photography with a touch of photoshop.

An example of the atmosphere I want to create. This video works well because the narrative is strong and the visuals are interesting/disturbing. It was made by Chris Cunningham and got him noticed with his 'horribly comic' style. I want to use Cunningham as a starting point and try to develop my own techinque and idea of horror to use within this project.